Time, towering at Daniels & Fisher, now, the moment of existence, the moment of creation, eternity.
Energy and Information generate the matrix of existence.
Something within a photon tells it how to be a photon.
Something within an electron tells it how to be an electron and how to act when the photon is absorbed by my camera's image sensor.
This innate element of information is more important than any other aspect of existence. Without that informative element, that internal directive nature, there is no photon, no electron, no image sensor, no D&F Tower, no background of twilight and cloud.
And none to see it.